63
spade bit set
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.32avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.14–$39.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good700.38avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$403K$403K/yr · 272K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand