47
soldering iron stand
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great368.81avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Price range
Good$5.93–$26.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 88K searches
Growth
Bad-12.3%90-day search growth — must beat 0% to launch