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solar spot lights outdoor halloween
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+160.4%90-day search growth — must beat 0% to launch
Avg price
Great$56.09avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$19.81–$134.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,544.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 87K searches
Brand share
Bad99%top-5 brand share — brand-locked demand