45
smart switch no neutral required
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.64avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good611.74avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.52–$138.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 261K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.7%return rate — above 5% kills the launch gate
Signals High Returns