52
smart lock with camera
Worth a lookShows beatable incumbent ratings (3.9★), but prices mostly outside the sweet spot ($78.11–$573.28) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Great$1.0M$1.0M/yr · 391K searches
Review moat
Good652.61avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good$171.62avg listing price — sweet spot $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$78.11–$573.28cheapest to priciest tracked listing — scored on the share inside $15–$100