58
small level
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good$2.78–$43.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.93avg listing price — sweet spot $15–$100
Review moat
Good1,254.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 124K searches
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand