52
small led light
Worth a lookShows beatable incumbent ratings (4.3★), but a deep review moat (9,121 avg reviews) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Price range
Good$6.94–$25.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$179K$179K/yr · 209K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,121.12avg incumbent reviews — the moat a new listing must climb