50
small lamps decorative
Worth a lookShows no brand lock-in (top 5 brands take 20% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible20%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$40.11avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,297.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$9.23–$221.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 328K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand