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small bungee cords with hooks
Worth a lookShows searches that convert (10.9% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+53.4%90-day search growth — must beat 0% to launch
Market size
Good$444K$444K/yr · 410K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Okay1,690avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.88–$22.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.91avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality