43
slzb-06
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible44.8avg incumbent reviews — the moat a new listing must climb
Price range
Great$53.55–$102.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$78.70avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+34.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$70K$70K/yr · 24K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand