46
sliding door smart lock
Skip itHigh returns (13.5%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible71.31avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good$156.65avg listing price — sweet spot $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Okay$100K$100K/yr · 101K searches
Price range
Bad$38.02–$361.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad13.5%return rate — above 5% kills the launch gate