Skip to content
59

sliding door handle

Worth a look

Shows a sweet-spot price point ($24.79 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 74Growth 46Conversion 47Competition 76Returns 11Price range 81Avg price 95Brand share 51Review moat 56Quality gap 70

Avg price

Incredible$24.79

avg listing price — sweet spot $15–$100

Price range

Great$7.43–$51.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Market size

Good$828K

$828K/yr · 886K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,259.88

avg incumbent reviews — the moat a new listing must climb

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Returns

Bad8.8%

return rate — above 5% kills the launch gate

Products