35
slay neon sign
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.42avg listing price — sweet spot $15–$100
Review moat
Great165.73avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.03–$32.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 11K searches
Signals Low Review Barrier