57
skimming blade
Worth a lookShows a sweet-spot price point ($76.42 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$76.42avg listing price — sweet spot $15–$100
Review moat
Great397.97avg incumbent reviews — the moat a new listing must climb
Market size
Great$985K$985K/yr · 299K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Price range
Bad$9.77–$496.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price