53
skil battery
Worth a lookShows a thin review moat (114 avg reviews), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Review moat
Great114.28avg incumbent reviews — the moat a new listing must climb
Avg price
Great$97.26avg listing price — sweet spot $15–$100
Market size
Good$730K$730K/yr · 210K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Bad$34.86–$346.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price