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sk tools
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great191.03avg incumbent reviews — the moat a new listing must climb
Avg price
Great$67.44avg listing price — sweet spot $15–$100
Market size
Good$381K$381K/yr · 364K searches
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Price range
Okay$6.84–$288.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price