56
sink basket
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good$13.34avg listing price — sweet spot $15–$100
Price range
Good$5.82–$27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,789.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 134K searches
Signals No Dominant Brand