53
sight level
Worth a lookShows low returns (1.5%), but soft demand (-6.3% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good525.55avg incumbent reviews — the moat a new listing must climb
Avg price
Good$107.98avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$139K$139K/yr · 23K searches
Price range
Okay$5.89–$313.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Signals High Price