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showerhead filter replacement
Launch itA $1.4M/yr market growing +3.1% this quarter with returns at 1.0% — clears our launch bar.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.68avg listing price — sweet spot $15–$100
Price range
Great$11.92–$67.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 440K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad11,557avg incumbent reviews — the moat a new listing must climb