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Worth a lookShows searches that convert (10.6% search→purchase), but high returns (6.6%) keeps it on the watch list.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.66–$35.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,874.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$135K$135K/yr · 68K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Signals High Returns