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55

short outdoor extension cord

Worth a look

Shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 41Growth 79Conversion 96Competition 45Returns 69Price range 29Avg price 25Brand share 75Review moat 44Quality gap 14

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Growth

Great+70.9%

90-day search growth — must beat 0% to launch

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,076.04

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$211K

$211K/yr · 167K searches

Price range

Okay$4.66–$19.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$8.98

avg listing price — sweet spot $15–$100

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Reviews