46
short heavy duty extension cord
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Price range
Okay$5.17–$19.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.17avg listing price — sweet spot $15–$100
Review moat
Bad7,567.54avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 52K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality