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short extension cord
Worth a lookShows searches that convert (12.8% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.45–$19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Review moat
Bad7,688.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality