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53

short extension cord 2 foot

Worth a look

Shows searches that convert (13.9% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 53Growth 28Conversion 96Competition 75Returns 71Price range 29Avg price 28Brand share 73Review moat 24Quality gap 15

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Competition

Great40%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Returns

Good2.2%

return rate — above 5% kills the launch gate

Market size

Good$341K

$341K/yr · 263K searches

Price range

Okay$4.41–$19.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.36

avg listing price — sweet spot $15–$100

Review moat

Bad5,477.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Reviews