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52

short extension cord 1 ft

Worth a look

Shows searches that convert (12.4% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 52Growth 29Conversion 95Competition 59Returns 75Price range 31Avg price 31Brand share 82Review moat 25Quality gap 14

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Brand share

Great53%

top-5 brand share — no brand owns this niche

Returns

Good2.0%

return rate — above 5% kills the launch gate

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$330K

$330K/yr · 275K searches

Avg price

Okay$9.67

avg listing price — sweet spot $15–$100

Price range

Okay$3.98–$19.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.5%

90-day search growth — must beat 0% to launch

Review moat

Bad4,119.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Reviews