51
shelf pegs
Worth a lookShows searches that convert (13.0% search→purchase), but prices mostly outside the sweet spot ($3.37–$9.77) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.3M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,268.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Avg price
Bad$6.81avg listing price — sweet spot $15–$100
Price range
Bad$3.37–$9.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand