67
shed lock
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.12avg listing price — sweet spot $15–$100
Price range
Good$6.09–$122.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$765K$765K/yr · 706K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,788.58avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand