44
septic alarm
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible42.96avg incumbent reviews — the moat a new listing must climb
Avg price
Great$96.19avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Okay$42.08–$216.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$45K$45K/yr · 15K searches