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sediment filter
Skip itPrices mostly outside the sweet spot ($13.91–$345.44) — this niche doesn't clear our bar today.
Avg price
Great$70.77avg listing price — sweet spot $15–$100
Market size
Good$620K$620K/yr · 282K searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Good1,489.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Okay$13.91–$345.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price