65
screwdriver set
Launch itA $8.0M/yr market growing +0.3% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$8.0M$8.0M/yr · 5.8M searches
Avg price
Great$22.12avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.65–$81.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad5,495.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand