49
screw grab
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Avg price
Okay$10.14avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$4.62–$20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,800.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 41K searches
Signals Quality Gap