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Worth a lookShows a sweet-spot price point ($22.52 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.52avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$5.14–$117.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+54.8%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$475K$475K/yr · 346K searches
Review moat
Okay1,583.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality