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screen spline
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Growth
Good+45.2%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay2,179.4avg incumbent reviews — the moat a new listing must climb
Market size
Okay$198K$198K/yr · 185K searches
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Price range
Okay$4.56–$20.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand