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screen door
Launch itA $16.6M/yr market growing +36.3% this quarter with returns at 2.5% — clears our launch bar.
Market size
Incredible$16.6M$16.6M/yr · 7.4M searches
Avg price
Great$63.87avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.17–$261.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad14,077.94avg incumbent reviews — the moat a new listing must climb
Signals High Price