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screen door hardware
Launch itA $1.1M/yr market growing +12.7% this quarter with returns at 3.1% — clears our launch bar.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.67avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 616K searches
Price range
Great$8.93–$34.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,847.52avg incumbent reviews — the moat a new listing must climb