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scentsy light bulbs for warmer
Skip itPrices mostly outside the sweet spot ($5.11–$9.64) — this niche doesn't clear our bar today.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Good$642K$642K/yr · 566K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad5,883.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad$6.74avg listing price — sweet spot $15–$100
Price range
Bad$5.11–$9.64cheapest to priciest tracked listing — scored on the share inside $15–$100