58
scaffolding
Launch itA $2.5M/yr market growing +4.2% this quarter with returns at 1.8% — clears our launch bar.
Review moat
Incredible89.89avg incumbent reviews — the moat a new listing must climb
Market size
Incredible$2.5M$2.5M/yr · 778K searches
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Avg price
Bad$433.13avg listing price — sweet spot $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$21.19–$3571.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price