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scaffolding wheels
Skip itSoft demand (+3.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible86.62avg incumbent reviews — the moat a new listing must climb
Avg price
Great$88.20avg listing price — sweet spot $15–$100
Price range
Good$31.70–$148.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$148K$148K/yr · 50K searches
Growth
Okay+3.8%90-day search growth — must beat 0% to launch