38
scaffold tools
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$87.32avg listing price — sweet spot $15–$100
Review moat
Good519.45avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay$19.65–$294.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 66K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale