50
scaffold ratchet
Worth a lookShows a sweet-spot price point ($39.40 avg), but soft demand (-20.7% this quarter) keeps it on the watch list.
Avg price
Incredible$39.40avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good518.97avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$10.33–$186.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$143K$143K/yr · 114K searches
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand