75
sawzall blades
Launch itA $2.7M/yr market growing +16.6% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.7M$2.7M/yr · 1.2M searches
Avg price
Incredible$23.46avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great$4.60–$98.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Growth
Okay+16.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,077.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand