44
sauna light
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.43avg listing price — sweet spot $15–$100
Review moat
Great168.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$18.65–$269.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$56K$56K/yr · 60K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier