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sanding mask
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.12avg listing price — sweet spot $15–$100
Price range
Good$4.83–$34.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$113K$113K/yr · 55K searches
Review moat
Bad8,411.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand