56
sanding disc
Launch itA $1.4M/yr market growing +12.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 854K searches
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Price range
Great$3.95–$58.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,561.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf