58
sand paper
Launch itA $2.2M/yr market growing +4.8% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 2.1M searches
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,684.95avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.38–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.45avg listing price — sweet spot $15–$100
Signals Low Review Barrier