42
safety rope
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Price range
Incredible$16.17–$90.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.49avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good814.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$97K$97K/yr · 53K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality