51
safety goggles
Worth a lookShows searches that convert (9.9% search→purchase), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.2M searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good$12.08avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.43–$20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,457.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf