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safety glasses over eyeglasses
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.24avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$601K$601K/yr · 567K searches
Price range
Good$6.80–$24.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Review moat
Bad10,424.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf