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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 86Conversion 91Competition 21Returns 79Price range 60Avg price 85Brand share 0Review moat 71Quality gap 27

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+86.6%

90-day search growth — must beat 0% to launch

Avg price

Great$71.55

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good669

avg incumbent reviews — the moat a new listing must climb

Price range

Good$45.46–$136.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$76K

$76K/yr · 10K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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