35
s1-03103010000
Skip itSoft demand (-38.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible16.42avg incumbent reviews — the moat a new listing must climb
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$85.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$45.88–$215.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$89K$89K/yr · 9K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Returns
Bad9.3%return rate — above 5% kills the launch gate
Growth
Bad-38.2%90-day search growth — must beat 0% to launch